Assistant Manager - Marketing (CRM)

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Job Description

  • Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc.
  • Build, execute & optimize user journeys for user-driven actions.
  • Coordinating with the creative team to build assets & content for lead nurturing across different channels.
  • Develop templates & tools for enabling the sales team.
  • Build a repository of learner testimonials – video+text
  • Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement.

Qualifications

  • 1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage
  • Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages
  • Experience in working with CRM platforms like Web engage
  • In-depth understanding of using new & existing features on Web Engage
  • Go-getter attitude to own leveraging content for the program across channels
  • Ability to work in close coordination with senior management on critical time-sensitive business initiatives.
  • Market intelligence around best practices & current trends.
  • Excellent communication and presentation skills