PR Executive

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Job Description

  • Develop and nurture long-term relationships with Subject Matter Experts to create authentic and impactful collaborations on platforms like Medium, LinkedIn,reddit, Twitter and others to a

  • Craft compelling content for media platforms and blogs

  • Build and maintain relationships with journalists, bloggers, and industry SME’s to secure coverage and increase brand awareness.

  • Manage the company’s online reputation and respond to media inquiries.

  • Collaborate with the content team to produce SEO-friendly content that resonates with our target audience and aligns with influencer partnerships.

  • Create and curate high-quality, shareable content tailored for Medium, LinkedIn, Reddit and other social media platforms.

  • Stay up-to-date with industry trends, digital marketing developments, and changes in SEO best practices.

  • Regularly analyze data from various digital marketing channels and adjust strategies as needed to meet KPIs.

  • Report on the effectiveness of SEO and PR strategies, drawing insights to inform continuous improvement.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.

  • 2-4 years of agency experience in SEO, public relations, or digital marketing.

  • Proficient in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management tools.

  • Strong written and verbal communication skills with the ability to craft engaging narratives.

  • Good content writing skills with impeccable grammar are non-negotiable.

  • Ability to analyze data and derive actionable insights.

  • Familiarity in usage with platforms like chatgpt, Gemini and their algorithms is a plus.