SEO Analyst (Backlink Strategist)

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Job Description

Backlink Strategy Development

  • Develop and execute a comprehensive backlink acquisition strategy in alignment with the company's SEO goals.
  • Identify high-quality, relevant websites and online communities for potential backlinks.
Outreach and Relationship Building:
  • Reach out to webmasters, bloggers, influencers, and industry experts to establish mutually beneficial relationships.
  • Craft compelling outreach emails and messages to pitch the value of linking to our content.
  • Engage in meaningful and productive conversations with external stakeholders to build rapport and trust.
Content Collaboration:
  • Collaborate with the content marketing team to identify link-worthy content and assets.
  • Coordinate with internal content creators to develop content that attracts backlinks and supports outreach efforts.
Competitor Analysis:
  • Analyze competitor backlink profiles to identify potential link-building opportunities and gaps.
  • Monitor competitor strategies and adapt our approach to stay ahead in the search rankings.
Quality Assurance:
  • Ensure that acquired backlinks are from reputable, authoritative, and relevant websites.
  • Conduct regular audits to identify and disavow low-quality or spammy backlinks to maintain a healthy link profile.
Performance Monitoring and Reporting:
  • Track the progress of backlink acquisition efforts and measure the impact on search rankings.
  • Prepare regular reports to showcase the effectiveness of the link-building strategy and suggest improvements.
SEO Best Practices:
  • Stay up-to-date with the latest SEO trends, search engine algorithms, and best practices.
  • Apply latest off-page SEO techniques to optimize content for better search engine visibility.
Data Analysis and Optimization:
  • Use tools and analytics to identify opportunities and areas for improvement in the link-building strategy.
  • Continuously refine the approach based on data and performance metrics.
Communication and Team Collaboration:
  • Collaborate with cross-functional teams, including content marketing, brand, and SEO teams, to align strategies and goals.
  • Maintain clear communication channels with internal and external stakeholders.

Qualifications

  • Understanding of SEO best practices and search engine algorithms.
  • Excellent communication and negotiation skills.
  • Proficiency in using SEO and outreach tools and platforms.
  • Analytical skills for data-driven decision-making.
  • Self-motivated, goal-oriented, and able to work independently or as part of a team.
  • Hunger to learn and achieve targets.